Create an Amazing Employee Handbook for Your Retail Store

Top retail stores use AirMason to build beautiful, engaging company playbooks. Our culture-first retail store handbooks are designed to get new hires up to speed quickly and give a great impression.

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AirMason is a simple online tool that makes it easy to build an employee handbook for your retail store.

1. Wizard

Our wizard asks a series of questions and generates a handbook, or you can create your own from scratch.

2. Customize

Our easy-to-use editor makes it easy to fine-tune your design and content.

3. Publish

Publish your handbook as a mobile-friendly web-page, or print as a PDF.

What's included in our retail store handbook?

Our handbook covers all the basics and legal requirements. Beyond that, we include culture-building sections such as 'Our Values' and photos 'Our History'.


This is often one of the first official interactions with your employees. Our template includes a friendly and welcoming introduction.

  • Letter From The CEO
  • About This Handbook
  • Our retail store

About the retail store

It's important the new hires have a great understanding of your retail store's values and culture.

  • Our Mission
  • Who We Are
  • Our Values
  • Where We Came From
  • Some Photos

Employment Policies

An outline of your retail employment policies.

  • Non-Discrimination
  • Age Requirements

You're Hired! Now What?

Written in plain english, our template outlines some standard first steps for employees.

  • Orientation Period
  • Evaluations


Let the team know your procedures for managing schedules at your cafe / bar / retail store.

  • Managing Your Schedule
  • I Can't Make it In. What Do I Do?
  • Absences
  • When Should I Arrive For Work?
  • Tardiness

Behavior At Work

A standard set of rules and recommendations for employees in regards to their behaviour at work.

  • Standards of Conduct
  • Cell Phone Usage
  • Social Media Usage
  • Harassment
  • Sexual Harassment
  • Solicitation
  • Resignations

Payment Procedures

Standard methods and policies for getting paid and managing tips at your bar / cafe / retail store.

  • Getting Paid!
  • Time Procedures
  • How Do I Get Paid?
  • Overtime
  • Payroll Deductions
  • Lost Paychecks
  • Change of Personal Information


Get waiters, waitresses, cooks, hosts, and hostesses excited about working at your establishment.

  • Family & Medical Leave
  • Holidays
  • Vacations
  • Worker's Compensation
  • Employee Meals

Customer Service

Customer service directly translates to happy customers and more profit for your store.

  • Serving The Customer
  • Serving Alcohol
  • Telephone Courtesy

Working As a Team

It's important new hires are able to quickly merge into the existing team.

  • Management / Employee Relations
  • Meetings
  • Teamwork
  • Communication


It's key to go over safety procedures for your retail establishment.

  • Maintaining a Safe Workplace
  • Sanitation

Your Appearance

Inform new employees about your dress code and ways they should present themselves.

  • Dress Code

Accidents & Emergency Situations

Don't wait until it's too late to inform new hires about emergency procedures.

  • Crime & Robbery


A standard clause on confidentiality and disclosure.

  • Proprietary & Confidential Information

This Handbook

A closing statement.

  • Policy Statement
  • Employee Handbook Receipt

Beautiful. HR compliant. Made for retail stores.

Join over 217 top retail stores that have made an AirMason handbook.

View retail store sample
Case study

Monk House

"Monk House is a craft shop for asian-inspired products. New hires have a lot to learn in respect to our products, so we needed a great way to onboard them, and AirMason was perfect for that."

- Dillon Bellford, CEO

Business type

Retail store

# of employees


AirMason is where top retail stores go to make the best employee handbooks.


Handbooks made this past year


of 10 clients recommend us


Clients we serve
View retail store sample

Hand Crafted by HR Experts

Our handbook was made by, and is maintained by HR experts with expert knowledge of the retail industry.

Everything you need in one easy-to-use platform.

Password Protected

Optionally add a password to your handbook and change it anytime so you are always in control of who can access it.

Digital Signatures

Require employees to sign your handbook with a legally binding electronic signature.

Custom design

Over 100 custom fonts, background images, background colors, and more. AirMason is a design-first handbook.

Multiple Collaborators

Invite as many people as you'd like to help with the handbook. They'll be able to make changes anytime.

Multiple Handbooks

Create and manage multiple handbooks in one account.

Publish Everywhere

Build your handbook once and publish digitally for destop and mobile.

Outstanding Customer Support

Get real time help with jump-starting your handbook or maintaining it on the channel of your choice.

Always up to date

We'll let you know if any local or federal laws change and suggest changes to your handbook.

Automatic Table of Contents

We automatically create and update your table of contents from your template as you edit your handbook.

Safe & Reliable

AirMason has 99.999% uptime, 24/7 monitoring, daily backups, and 128-bit SSL encryption so your information is always safe.

Custom domain

Set up a custom domain (ie. easily with AirMason.

Photos, Maps & More

Add inline and full-page photos to your handbook. We'll make sure they look good on every screen.

View retail store sample

Trusted by some of the world's smartest companies

What's the purpose of an employee handbook?

Employee handbooks are critical for service-based businesses such as retail stores. Handbooks speed up the process of getting employees performing at their best, and the result is better employees and happier customers.

Enhance professionalism

Show your staff that you are serious about your retail store, and more importantly, their performance. A professional looking handbook makes it clear to staff that it's important to read and adhere to.

Address Questions

Good employees want to know what they need to do and how to do it. Your retail store’s handbook will cover this in a uniform way. We've included all the frequently asked questions we've heard over the years and answered each one clearly. By answering these questions upfront, you save a lot of headaches down the road.

Improve Employee Confidence

Retail store employees do better work when they are confident of their job requirements and the specific procedures they are expected to perform. This translates to better customer service as well.

Improve Consistency

When you have the policies written out, you can consistently train every employee quickly. If you need to take disciplinary action with someone, the employee handbook gives you written documentation of procedures in case of any messy legal action.

View retail store sample